Studio/lab Chicago San Francisco
    1 E Wacker Drive
suite 3030
Chicago IL 60601
312 873 7700
461 2nd Street
suite 231
San Francisco CA 94107
415 518 4929
We design. Using the tools of creativity and analysis to tell compelling stories, clarify information, build brand identity, support innovation, and create meaningful interactions
Featured project:
Studio/lab recently collaborated with the leadership of Grainger to develop the name and brand identity for a new business model.

With a super-fast search engine that gets you to the right product — in a flash, Gamut was developed for the people who get things done and keep things moving. From push pins to power tools, Gamut offers the full range of industrial products in stock and ready to go...
Our team:
Marcia Lausen
Greg Lynch
Susan Verba
Tim Wilson

Hillary Geller
Tara Kennedy
Latrina Lee
Meeyoung Melamed
Selected clients:

ACCO Brands
Adobe Systems
American Institute of Architects
Alzheimer’s Association
Center for Effective Philanthropy
Chicago History Museum
Colorado College
Design for Democracy
Drake University
Envestnet
Gamut
Grainger
Healthcare Financial Management
HED
Hollister Incorporated
Immersion Systems
JP Morgan Chase
Krueck + Sexton Architects
Phonak
Masco Design
Mattel
Monitor Institute
Morningstar
Motorola
Rand McNally
Paul Saffo
SmithGroup
SRI International
Steelcase
Target Corporation
Tvilum
University of Chicago
University of Illinois at Chicago
University of Washington
Whirlpool
Williams College
Yahoo!
Zebra Capital Management
Areas of Practice:

Environment

Wayfinding
Architectural Graphics
Identity
Brand Strategy
Brand Identity
Story + Positioning
Logo Design
Information
Data Visualization
Information Graphics
Form Systems
Symbols + Pictograms


Interaction
User Interface Design
Websites
Mobile Apps
Publication
Book Design
Content Development
Catalog Design
Reports + Folios
Product
Brand Strategy
Surface + Detail
Icons
Type
Custom Typography
Font Design
Motion
Animation Graphics
Story + Narration
UIC + North Lawndale
Designing a collaborative vision to host
the Obama Presidential Library

Studio/lab served as home base for the
team of university leaders, academics,
architects, and designers that developed
the University of Illinois at Chicago/North
Lawndale proposal to host the Barack
Obama Presidential Library.

Our proposal set out to re-imagine what
a presidential library could become, asking
not simply where the Library should go,
but rather what it might do. We offered a
vision where the Library is not on a site,
but of a site—where the energy of the city
enters the Library and the knowledge
and discourse instigated within moves out
to the city, the nation, and the world.
Navy Pier
Reimagining an historic urban pierscape
with Xavier Vendrell Studio
pattern vocabulary
custom type + pictograms
Workspring
Inspiring work away from work
by Steelcase Inc.
AIGA 365 award for
excellence in
brand strategy + identity
Steelcase, Inc.
Sharing stories of workplace insights
Design for Democracy
Improving the election experience
GOLD IDEA award
from BusinessWeek and IDSA
Hollister: People First App
Sharing information with clinicians and patients
State Street Beat
Energizing an urban winter streetscape
University of Washington
Rebranding the College of Architecture
and Urban Planning
UW College of Built Environments
Awarded by Communication Arts and
Rebrand 100
Spertus Institute
Celebrating the cultural experience
Finding the way
American Institute of Architects
Addressing issues of transforming practices
American Institute of Architects
Capturing ideas from an educational summit
Inviting participation
Alzheimer's Association
Aligning brand identity with vision + mission
Creating visual + verbal brand tools
logo


Awarded by AIGA 365 and Rebrand 100
for excellence in brand strategy + identity
tagline
color palette
design system
custom typography
KitchenAid
Introducing an American brand in Europe
product photography
branded icons
brand graphics
Whirlpool Global Consumer Design
Supporting brand strategy + innovation
at every level of detail
product graphics + packaging
AIA College of Fellows
Repositioning + promoting a research fellowship
for architectural practice
Neometron
Creating highly productive virtual spaces
for collaborative work
ACCO WilsonJones
Reinventing document storage
ACCO WilsonJones
Packaging back to school with impact
ACCO Brands
Approaching color strategically
ACCO Brands
Visualizing a retail packaging strategy
for consumer segmentation
Mattel Hot Wheels
Reinvigorating a 35-year-old brand