about — Studio/lab

Studio/lab designs identity-driven communication systems. From conceptual approach to detailed delivery, we create images, publications, interactions, and environments. Our development process involves a search for authenticity and unique expression. Solutions evolve from discoveries made—together with our clients—through research, ideation, evaluation, and refinement. Projects are realized in dynamic visual and verbal brand tools, compelling environments, informed interactions, and innovative service models.

In addition to our core team, we maintain a network of consultants and collaborators. Project teams are flexible in size and easily expanded to address the demands of a given challenge. With strong ties to two leading research universities, we have ready access to emerging talent and specialized expertise.

Marcia Lausen is founder of the Chicago office of Studio/lab, Professor of Graphic Design and Director of the School of Design at the University of Illinois at Chicago.

As a design and academic leader, Marcia is an advocate for the value of design in commercial, cultural, urban, and civic activity. Studio/lab maintains a client base that spans these sectors.

Susan Verba is founder of the San Francisco office of Studio/lab, Professor in the Department of Design and founder of the Center for Design in the Public Interest at the University of California, Davis.

As a researcher, practitioner, and educator with expertise in both engineering and design, Susan contributes to transdisciplinary efforts that seek to improve everyday experiences by creating more effective information, products, and environments.