Studio/lab recently completed a visual identity system for Colorado College, a private liberal arts college in Colorado Springs. The design of the new logo was inspired by three main brand distinctions: the institution’s pioneering Block Plan, their unique location in the Rocky Mountain West, and the creative people that make up the campus community. This work was completed in a highly collaborative process involving campus leadership, faculty, staff, student and alumni committees. Since acceptance, this work has been extended into a campus wide system of building and directional signs, currently under implementation.