In 2015 W.W. Grainger, a premier provider of industrial supplies and equipment, quietly initiated a spin-off business unit, dubbed Grainger Tech. The goal of the group was to develop a new offering of in-stock Grainger products that provide a differentiated online customer experience appealing to small- and mid-sized business owner/operators. Studio/lab was invited to work with the Grainger Tech team to develop a name and brand identity for the new venture.
Offering a full range of industrial supplies, Gamut was established to meet the needs of people who get things done and keep things running smoothly. The iconic shape of a hex nut powered the identity in brand applications from mini to mighty. Visual brand elements reached architectural scale in environmental graphics and wayfinding developed for the Chicago-based corporate headquarters. The success of Gamut’s best-in-class digital experience has brought the company back under the Grainger umbrella where the resources and service model developed for Gamut are now being used to enhance grainger.com.
Offering a full range of industrial supplies, Gamut was established to meet the needs of people who get things done and keep things running smoothly. The iconic shape of a hex nut powered the identity in brand applications from mini to mighty. Visual brand elements reached architectural scale in environmental graphics and wayfinding developed for the Chicago-based corporate headquarters. The success of Gamut’s best-in-class digital experience has brought the company back under the Grainger umbrella where the resources and service model developed for Gamut are now being used to enhance grainger.com.
![](https://freight.cargo.site/t/original/i/008592af42aebe4944c0f670e42ec295c8535d9520806e477d788309e0f6737b/gamut-mark.png)
![](https://freight.cargo.site/t/original/i/6adc902aba1401a363e7f2994302b3e8019ce9a353a7f92bf7fddd8454ba9297/tool-wall-mmm.png)
![](https://freight.cargo.site/t/original/i/803b0c8edbe62e4514721d463c91be41ce806b509058641eca2b267f2badb537/Studiolab_Gamut_3.jpg)
![](https://freight.cargo.site/t/original/i/34c3c37bc6b6d1676ea7fa6888753edcaf7bfdfb1a2b10ea47f9eacbe9e1505b/welding-clamp.png)
![](https://freight.cargo.site/t/original/i/1761d7acb46199496b67398708e3c827b03f8b9f165313855bdb464507b6c32a/empl-kit.png)
![](https://freight.cargo.site/t/original/i/c277289aade038ca0029c0f38f94b3d92b2094b676ca2d2350a8dd38d241d0c5/hexnut-orange.png)