Leading up to the 2016 centennial of Chicago’s Navy Pier, Studio/lab served as a core member of Team X, one of five finalists selected through an international competition to submit concept proposals for a renovation of the exterior public spaces of Chicago’s Navy Pier. Led by Xavier Vendrell Studio of Chicago and Barcelona, our proposal embraces the original function of the pier as a landing dock for water traffic and a public space for recreation and entertainment.
Like the team’s overall architectural plan, our proposed graphic system establishes an over-arching identity to unify and punctuate the pierscape. In addition to developing an approach for Navy Pier’s graphics and wayfinding, Studio/lab served as the team’s communication strategy and publication design partner—creating the visual and verbal content for presentations and project documentation.
Like the team’s overall architectural plan, our proposed graphic system establishes an over-arching identity to unify and punctuate the pierscape. In addition to developing an approach for Navy Pier’s graphics and wayfinding, Studio/lab served as the team’s communication strategy and publication design partner—creating the visual and verbal content for presentations and project documentation.
