Tvilum, a leading Danish manufacturer of ready-to-assemble furniture for the home is in the unique position to establish a distinctive brand presence in the Americas, taking it from being a behind-the-scenes provider of quality products through existing retail channels — Target, Walmart, Ikea — to being a celebrated brand in its own right.
Extending brand graphics from an existing logo, the project focused on establishing a solid platform from which to make the Tvilum brand more visible. Words and images were built from a powerful story: 90% of what Tvilum sells is Made in Denmark, where sustainable forestry has been practiced for more than two centuries. Additionally, the Danish tradition of woodcraft and workmanship, clean-cut design aesthetic, its flat-pack delivery and established e-commerce, provided a foundation for strong positioning in a retail environment proliferated by products Made in China.
Extending brand graphics from an existing logo, the project focused on establishing a solid platform from which to make the Tvilum brand more visible. Words and images were built from a powerful story: 90% of what Tvilum sells is Made in Denmark, where sustainable forestry has been practiced for more than two centuries. Additionally, the Danish tradition of woodcraft and workmanship, clean-cut design aesthetic, its flat-pack delivery and established e-commerce, provided a foundation for strong positioning in a retail environment proliferated by products Made in China.
![](https://freight.cargo.site/t/original/i/09153a227927363778e863b7388a2f6557d085e936b56ab32d7c20524ffcbab8/tvilum-window.jpg)
![](https://freight.cargo.site/t/original/i/0fa04ca502867d52757b83985e68fefaa345417b76d042f598780ddfb633a247/Tvilum_Banner.1.png)
![](https://freight.cargo.site/t/original/i/7be06ab387a303b293caa585fc31b7645a72899a8cf4cf67605a2647550eb21f/Tvilum_Banner.2.png)
![](https://freight.cargo.site/t/original/i/a62e55eacb35069e79b1c5a4b9648f57dd668e24de88e0bfced8172addb9dff8/Tvilum_Banner.3.png)
![](https://freight.cargo.site/t/original/i/be190aedb8200f711906e013523a3b2f25bc095a7caa8ea4d8624795fa1946c0/Tvilum_Banner.4.png)
![](https://freight.cargo.site/t/original/i/cca4c9056f0ac24f8649fc651feab8479ecdfc4d518fe52015690ef147b92b74/tvilum-map.jpg)
![](https://freight.cargo.site/t/original/i/e8fc6893f04bf01657ea37b8d02e221c96c2900402492de12ad703d09d8c3b76/tvilum-webpage-1.png)
![](https://freight.cargo.site/t/original/i/c8dd57788ef81bc9392c3bfe4808fd6aadfa9c147ed2e4e5f30b4ea820c56b27/tvilum-webpage-2.png)